Improving Sales and Marketing using Shopify Apps

Shopify Apps

As a Shopify merchant, you’ve got access to a huge library of apps. But where do you start? How do you know which one to use and how much will it cost? You could go as far as to interview as many Shopify store owners as possible and see what they like and don’t like about the apps they’re using, but that would take a lot of time.

Don’t worry though we’ve done the hard work for you and tested and reviewed many Shopify applications. At the end of the day, all Shopify apps strive to make your business easier and more profitable.

There are so many Shopify apps, there’s no way of knowing which one will suit your business needs. With so many available, it’s getting increasingly difficult to choose just one, especially since there are so many competing apps that have similar functions. It would be best to start off with a minimum viable solution (MVS) in the first place, which is a great strategy for an established business.

But as we said earlier, Shopify merchants have access to a huge library of apps that can be used to make their business much easier. It’s all a matter of finding the ones that best suit your business needs. What Is An MVS? An MVS is a Minimum Viable Solution, which is the first step towards designing an efficient and effective solution. It’s a start and that’s all.

What are Shopify Apps?

In the world of mobile commerce, Shopify has evolved to be the easiest way to sell online and gain exposure. The Shopify apps help you: Improve product presentation and store appearance, Grow customer traffic and sales, Grow social media presence, manage stock and inventory, Format text to fit in desktop text boxes, Improve response time, Manage refunds and returns, design, and code your store, Boost traffic and sales.

Apps can also help you organize your inventory and products, See your inventory in real-time, Manage your accounting and customer info Preview shipping costs, packing times, and estimate Key Features of Shopify Apps The following list includes the most popular Shopify apps and categories, as well as some good alternatives.

What are the best Shopify apps to use?

The way you make sales and market your product on Shopify varies depending on the kind of business you run but in general. Shopify is all about retail sales. That’s why a lot of the apps you will come across in your library are focused on features. If you want to increase the number of orders from customers who are in search of a particular product, you can use these apps to facilitate payments. If you’re selling products of a premium nature, the apps will also help you create more sales.

FeedGeni — Product Feed Generator

Product Feed Generator is an app for Shopify merchants that helps them manage and optimize product feeds for popular shopping channels like Google, Facebook, Instagram, and more — all from the convenience of your desktop.

Product Feeds are designed to be an essential part of your store. These feeds are stored in XML or CSV files and can be submitted to Marketing or Shopping channels. Product Feeds show your products when shoppers search for them, increasing the chances that they’ll buy them!

Feed Generator is the best tool for generating product feeds because it automatically generates and updates the feeds. This means you’ll have no human error and complete product attributes! The app automatically updates the product feed when there is any change in your inventory, so you won’t have to worry about any unforeseen circumstances that can cost you hard.

Visit FeedGeni

SEO Doctor

Need to rank high on Google? Then you’ll need the SEO Doctor App. SEO Doctor App is an easy-to-use Shopify plug-in that fixes all of your SEO problems so that you can reach the maximum amount of people on the internet.

Here’s the good news: Now you can get help with your SEO automatically! Automatic Mode can fix your Meta Title, Meta Description, Image alt text, Compress Images for faster loading, and Fix Broken Links. It’ll run 24 hours a day while you’re away.

Visit SEO Doctor

Why should you use Shopify Apps?

First and foremost, you should use Shopify apps because they offer a better shopping experience for your customers. Applying is easy and takes less than five minutes to get going. And because you’re all Shopifyers (you love it or hate it) you’ll all appreciate an application that makes the process simple and hassle-free.

You can also use apps to help you become a better entrepreneur by improving your sales and marketing skills, all of which can help you better engage with your customers. Let’s look at a few of Shopify’s top-rated apps that make business better. Here’s a rundown of some of the best apps and their benefits for merchants.

Ease of use

So which of these apps do we think are the best for Shopify? Let’s start by taking a look at the ease of use. That means how easy the apps are to install, configure, and start using immediately. We’ve given special emphasis to Shopify apps that feature both ease of installation and configuration.

Keep in mind, this is not a category to judge which app is “the best” but a description of which are best for Shopify merchants.

  • Auto-configuration: This makes your shopping cart interact with your Shopify store in such a way that even beginners can easily set up and configure a shopping cart.
  • Easy to install: You can have the platform installed, configured, and you should be using it by the time you finish reading this article.



New growth business owners are often so excited and overwhelmed by the prospect of making their dream business a reality that it’s not uncommon for them to forget that the business itself is what sells products and services.

As a Shopify store owner, you can now rely on a quick-hitting and personalized marketing campaign to grow your business and increase sales.

The Cost of Store Ownership

You can make a lot of money with Shopify apps. What is the price of it all? There are a variety of different Shopify app packages to choose from. There are standalone, single-purpose apps and more complex systems that combine multiple apps to do one thing.

The Cost of Hosting Your Own Website

There are many benefits to going with Shopify over some of the other options out there. It’s hosted, which means no programming required, great customer support, affordable hosting, and most importantly it’s cheaper! The cost of setting up your own Shopify store and having to worry about security, optimizing and hosting it, etc., would be almost twice the cost.

You’d also have to pay for hosting your website. Shopify apps will never charge you, you will always pay through your Shopify payments. So all in all it’s a win-win! And if you think you can’t afford it, worry not! Shopify offers a lot of discount codes and promotions that might just make your budget stretch a little further.

The Cost of Other Marketing Tools

With a Pay Per Click Campaign, you pay for each ad impression, each click on an ad. If you’re not paying enough for the exposure, people won’t click on your ads. They’ll click on other ads or leave you alone. Depending on the ad network, this could be as low as $5 per click.

A banner ad on Facebook can be as low as $1 per click or a pop-up ad, which isn’t as effective, will cost you up to $5 per click. (See our Article on Marketing Tools and Pay Per Click Ads to learn more.) While this is the biggest downside of any advertising platform, there are plenty of advantages as well.

Keep in mind, you have to pay for the right amount of advertising.


Now you can use these tactics to improve your online store traffic and convert more casual shoppers into loyal customers. Your goal is to drive more traffic to your online store because that gives you more opportunities to convert casual shoppers into loyal customers.


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